Privacy Policy

Last updated: November 20, 2025

Helen & Hazel operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. Our store is hosted on Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply with respect to the collection, processing, and disclosure of personal information.

Please review this Privacy Policy carefully. By using any of the Services, you acknowledge that you have read and understood how we collect, use, and disclose your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. It does not include information that has been anonymized or de-identified so it cannot reasonably be linked to an individual.

Depending on how you interact with the Services, where you live, and what the law permits or requires, we may collect or process the following categories of personal information (including inferences drawn from this information):

Contact details: name, billing address, shipping address, phone number, and email address.
Financial information: payment card details, financial account information, transaction details, payment method, payment confirmations, and related payment data.
Account information: username, password, security questions, preferences, and settings.
Transaction information: items you view, add to cart, add to a wishlist, purchase, return, exchange, cancel, and purchase history.
Communications: information you provide when contacting us (for example, customer service inquiries).
Device information: device, browser, network connection, IP address, and other unique identifiers.
Usage information: how you interact with and navigate the Services, including timing and frequency of interactions.

Personal Information Sources

We may collect personal information from:

You directly, such as when you create an account, place an order, contact us, or otherwise submit information to us.
Automatically through the Services, including information collected from your device and through cookies and similar technologies.
Service providers, when they collect or process data on our behalf (e.g., payment processing, analytics, fulfillment, shipping).
Partners or other third parties, where permitted by law.

How We Use Your Personal Information

We may use personal information for the following purposes:

1) Provide, personalize, and improve the Services

Including to: process payments; fulfill orders; manage shipping; facilitate returns or exchanges; create and manage accounts; remember preferences; enable reviews; and provide a more tailored shopping experience (such as recommending products based on your activity or purchases).

2) Marketing and advertising

Including to: send promotional communications by email, text message, or mail; and show you ads on our Services or on other websites, which may be based on your prior purchases, cart activity, or other interactions.

3) Security and fraud prevention

Including to: authenticate accounts; protect transactions; detect, investigate, and address suspicious, fraudulent, illegal, or malicious activity; and maintain the safety and integrity of our Services.
If you create an account, you are responsible for keeping your login information secure. Please do not share your access credentials with others.

4) Communicating with you

Including to: provide customer support, respond to requests, and maintain our relationship with you.

5) Legal and compliance purposes

Including to: comply with applicable law; respond to lawful requests; support investigations, litigation, or dispute resolution; and enforce our policies and Terms of Service.

How We Disclose Personal Information

We may share your personal information with third parties in the following situations, when appropriate and consistent with this Privacy Policy:

With Shopify and service providers that perform functions on our behalf (such as payment processing, IT and hosting, analytics, customer support, fulfillment, shipping, and cloud storage).
With marketing and business partners to help market and advertise to you. For example, Shopify may support personalized advertising features that use information about your online activity across different merchants and websites. These partners process your information under their own privacy policies.
- Depending on where you live, you may have the right to opt out of “sale,” “sharing,” or targeted advertising. You can exercise those rights here [LINK].
When you request, direct, or consent to sharing—such as when we ship an order, or when you use social logins or social media widgets.
With affiliates or within our corporate group.
In connection with a business transaction, such as a merger, acquisition, restructuring, or bankruptcy.
To comply with legal obligations and protect rights, safety, and the Services (including responding to subpoenas or similar legal process).

Relationship with Shopify

Our store is hosted on Shopify. Shopify collects and processes personal information about your access to and use of the Services to operate and improve Shopify’s platform and the Services.

Information you submit may be shared with Shopify and third parties in countries different from where you live, to provide and improve the Services. We may also use Shopify features that help protect, grow, and improve our business. In those cases, Shopify may process personal information relating to your interactions with our store, with other merchants, and with Shopify.

Shopify is responsible for processing certain personal information for these enhanced features and for handling requests to exercise certain rights for this data. To learn more, you can review the Shopify Consumer Privacy Policy and use the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to third-party websites or platforms. If you follow those links, their privacy practices apply, not ours. We are not responsible for the privacy, security, or content of third-party sites.

Information you post in public or semi-public spaces (including on social networks) may be visible to others and may be used without limitation by third parties.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in the applicable jurisdiction. If you are a parent or guardian and believe your child provided personal information, contact us to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as defined by applicable law) the personal information of individuals under 16 years of age.

Security and Retention

No security system is perfect, and we cannot guarantee absolute security. Information transmitted to us may not be secure while in transit, so please avoid sending sensitive information via unsecured channels.

We retain personal information only as long as necessary for purposes such as: account administration, order fulfillment, customer support, legal compliance, dispute resolution, and enforcement of agreements and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights (subject to exceptions and legal limitations):

Right to Access / Know: request access to the personal information we hold about you.
Right to Delete: request deletion of personal information we hold.
Right to Correct: request correction of inaccurate personal information.
Right of Portability: request a copy of your information and, in certain cases, transfer it to a third party.
Right to Opt Out of Sale/Sharing or Targeted Advertising: where applicable, you may opt out of the “sale” or “share” of personal information or targeted advertising.

Global Privacy Control (GPC)

If you visit our site with the Global Privacy Control enabled, we may treat it as an opt-out request for that browser/device, depending on your location and what the law requires. If we can associate the signal with an account, we may apply it to the account as well.
We do not respond to other “Do Not Track” signals.

Managing marketing communications

You can unsubscribe from promotional emails at any time using the unsubscribe link in our emails. Even if you opt out, we may still send non-promotional messages about orders or your account.

Additional EEA/UK rights

If you live in the UK or EEA, you may also have the right to:

Object to processing or request restriction of processing in certain cases.
Withdraw consent where we rely on consent (this does not affect processing that occurred before withdrawal).

To exercise any rights, contact us using the details below. We may need to verify your identity. Where permitted, you may use an authorized agent, subject to verification and proof of authorization.

We do not discriminate against you for exercising your rights.

Complaints

If you have concerns about our privacy practices, please contact us. Depending on where you live, you may be able to appeal our decision or file a complaint with your local data protection authority. If you are in the EEA, you may contact your supervisory authority.

International Transfers

We may transfer, store, and process personal information outside your country.
Where required (including for transfers out of the EEA/UK), we rely on recognized transfer mechanisms such as Standard Contractual Clauses or equivalent safeguards, unless the destination country has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may revise this Privacy Policy from time to time for operational, legal, or regulatory reasons. We will post the updated version on this website and update the “Last updated” date. We will provide additional notice where required by law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or if you want to exercise your rights, contact us:

Brand: Helen & Hazel
Email: support@helenhazel.com
Phone: +1 205-878-9020
Mailing Address: 75 E 3RD ST, Sheridan, WY 82801, United States

For purposes of applicable data protection laws, Helen & Hazel is the data controller for your personal information.